The food and drinks you serve at the party needs to be chosen with care by taking into account the people you expect to attend. While catering is crucial, remember that depending on the size of the party and the location chosen, there are plenty of logistical considerations to think about.
How will you take guests to the venue? If guests come using their own transport, will they have adequate parking? If you are inviting guest speakers from other cities or countries have you planned for their local transportation and accommodation?
A branding or re-branding event is meant to send a clear message to your customers. You therefore need to choose a theme for the event and make sure that it is a theme that resonates with your clientele and shows that you are better than the competition. To achieve uniqueness, take time to choose a name for the event and create a logo that will be used together with the name of the event on all the promotional items that you will produce. That logo and name should therefore appear on the stationery as well as on T-shirts and bags used at the event.
A party used for brand building is a great event for any company and the massive nature of such events means that they are best handled by professional party organizers.